ELENA NIKOLIC
Surface Interior Designs
LEMONY SNICKET POP UP
POP UP SPACE FOR A RETAIL SECTOR - CONCEPT BASED
Second year at University was all about commercial spaces. The brief for this project was to create a pop up shop space, based off of a concept of our choice. This immersive bookshop is filled with underwater references, allowing you to read and experience the wonders of the deep dark sea. This hexagon shape is perfect for visitors to walk around take in the sights, with comfy reading chairs to sit down and immerse yourself in a good read. The book dome is covered in clay clams, so you really feel like your diving in the deep. Feel the natural textures of the clay and the seaweed and take in the statues showcasing this new collection.
If you are a lover of books you will be in your element in this space. The ominous leech shelving holds new and upcoming books to this collection but you will have to dive in at your peril.
THE CONCEPT AND CLIENT
FITTING THE TARGET MARKET IN A PERSONAL, CREATIVE WAY
THE PROCESS
HOW I GOT TO WHERE I AM NOW
Check out some of my sketchbook pages from the making of this project. Here you will find original floor plans, testing materials, bespoke planning and much more.
Describe your image
Describe your image
One thing I like about concept work is my ability to be free with the target market and space. I was tasked to create my own client to whom I would be designing for. I like to push myself out of my comfort zone and do things differently, so I decided to create a once in a lifetime pop up space for a book store, launching the release on Lemony Snicket's newest book in the 'A Series of Unfortunate Events' series.
In this series, books, film and TV series this large, scary, unknown creature called 'The Bombinating Beast' is mentioned throughout, but no one knows what it looks like. It often comes up as a large question mark on any tracking device in submarines. I wanted to play on this idea and create an ominous, mysterious feel to this space. As well as this, the famous lachrymose leeches are a pivotal point in the plot, so I have created immersive shelving with styrofoam teeth that graze your arm as you grab a book. With hints to the story and its characters throughout, it it a great fan favourite for all people.